Board Case Study · Manufacturing (Family-Owned)
Forty years of custom parts. Now the OEMs want predictive services, and the CEO wants $12M to become a company the family has never been. Three generations sit on the board. The vote is tonight.
The situation
MidTech Components has spent 40-plus years making custom hydraulic components from two plants in Ohio and Indiana, employing 450 people through a third-generation leadership transition. Revenue has been flat at $85M for three years while gross margins slid from 22% to 12% under an 18% rise in raw-material costs. Seventy percent of revenue comes from just three OEM customers.
Those customers no longer just want parts. They want predictive maintenance and digital services, and competitors in Mexico and Eastern Europe are already undercutting MidTech on price by 40%. CEO Jennifer Chen, the founder's granddaughter, is proposing a $12M investment over 18 months to install IoT sensors on customer equipment and turn a parts supplier into an AI-powered services business with recurring revenue.
The board has seven seats, three family, two industry veterans, two independents, and no formal AI strategy, limited digital capability, and decades of traditional-manufacturing instinct. Family legacy sits on one side of the table; growth sits on the other.
“We've been making parts for 40 years, but our customers don't just want parts anymore. They want solutions. Do we risk everything we've built to become something we've never been?”
Jennifer Chen · CEO & 3rd-Generation Owner
The decision on the table
The full case, scenario architecture, board materials, and facilitation notes, is shared with boards and partners on request.